Oracle Buys RightNow for Roughly $1.5 Billion

Oracle is buying RightNow Technologies for about United States$1.5 jillio in order to boost its recently announced Public Cloud with customer-service software, the companies announced Mon. The deal is foreseen to close deep this year or in early 2020.

While RightNow has sold-out cloud-based CRM (client relationship management) applications, Oracle already has such offerings. But of late, RightNow has repositioned itself as a "client experience management" provider, concentrated more connected serving companies meliorate client support in anticipate centers, elite group media sites and the web, rather than righteous tracking sales cycles.

To that closing, Oracle's move is a direct hit against rival Salesforce.com, which added customer-serve capabilities with the 2008 acquisition of Instranet and has embarked on a broad strategy centered on tying enterprises to the social web.

In a presentation free Monday, Oracle described how RightNow's products leave work A part of a continuum involving its Siebel marketing package, ATG Commerce e-commerce platform, supply-chain applications and Endeca unstructured information search engineering science, the last of which is part of a unfinished acquisition announced only in conclusion week.

Totally told, the combination will help companies gain revolutionary customers and keep them thirster piece lowering operational costs, Oracle said in a instruction.

The presentation provided some examples of the benefits RightNow customers have gained. Several 40 per centum of RealNetworks' customers now firmness of purpose issues online, without dealings with a service of process representative, while call-handling times for Overstock.com have unchaste 25 pct, it states.

Chris Kanaracus covers enterprise software and general technology breakage news for The IDG News program Service. Chris's e-ring armou address is Chris_Kanaracus@idg.com

Source: https://www.pcworld.com/article/477622/oracle_buys_rightnow_for_roughly_us15_billion.html

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